Let’s start what with the most common mistakes that we seen on the 5 years running the label.
1. Sending the same email on multiple people
That’s one of the top mistakes that an artist can do. Most labels when they are receiving an email like that, the first thing that they say is “Are you kidding me now?”. And the reason is because the most labels don’t like to know that you had send the same demo on others too. So the solution here is simple, send a unique email to each label (BUT before you do it, read the whole post and you will understand at the end why).
2. Sending your demo on multiple labels
A lot of labels, but mainly the big record companies don’t like to know that your demo is submitted also on other labels. That’s why on their demo boxes you will see in most cases a ticking option asking you if the demo is exclusive or not. Many artists ticking the exclusive option without even know what they do. Some labels like Alveda Music, they are checking always with some partnered labels the exclusivity of the demo, nobody in most cases can know everything about your demo. But always the bigger label groups are sharing information with their labels.
3. Getting your track signed ASAP
Many times you sign your track on smaller labels because they had responded fast and after 2-3 weeks you are getting a better deal from a larger label. But you lost it as you had signed your track on a smaller label. That’s your fault and you have to accept it, don’t try to takedown your track (you will simply blame your name). Take your time, send your demo on one single label give them 3-4 weeks to reply, if they don’t, then send it to an other one (only with this way you will get the best deal). For a major deal you may need to wait even 2 months, but that’s the industry and you have to accept it.
4. You are sending an email and you don’t use their Demo Box
Looks simple and you ask your self “what is the difference?”, but it means really a lot. When a label has website and a Demo Box, by sending an email with your demo (without using the demobox) is like saying “I haven’t even looked your website and I just want you to release my track”. In most cases they will simply don’t even listen to your track.
5. You are sending your demo without your social media information
Sending your demo without your social media information is like being from an other world and trying to get your track released. Without your social media information you are losing 50% of your chances to get the demo accepted. Even if your track is not perfect, by including your social media information is a big benefit for you. BUT take care, you have to setup your social media well, with real pictures, with posts from your past productions and many things they will make the label manager say “Nice demo, his social media information is looking great and is a person that we can trust”.
Now let me give you some tips and some important things that you have to know!
1. Even if your demo is accepted don’t think that you will be a superstar
It’s a big myth, there are so many artists with Top 100s on Beatport but nobody is knowing them! So don’t even think with a simple deal that you will be a superstar, in most cases nothing will change in your life. There are million artists like you, but it’s up to you to build your fanbase and make some good partners (labels, managers, promoters etc.)
2. Don’t think that the label can make you famous
That’s the biggest lie in the industry. The label can help you to develop some stuff, to increase your chances, but it’s up to you to become what you are thinking about. If you think that with simple good production you can become famous, then you are completely wrong (or very lucky). Once your track is released, share links everywhere, ask promoters and DJs to check your track (the label may do the same but on it’s own people, that is never enough).
3. Money is not the key of success
The truth is that money walks bullshit walks but… What will happen if you are investing on your track and getting back nothing? That’s something happened many times on many artists and companies in the industry.
4. Support other musicians and people
If you don’t support others, nobody will support you and that’s very important for the beginning of your career. You have to be a person that everyone would like to work with and everyone would like to have you as a friend or partner. So if you have any friends that you think they can help you, go forward, support them and ask them to do the same if it’s possible.
5. Being active on the social media
If you would like to be a successful artist then sure you have to be always active on the social media! Keep in contact always with your fans and share stuff that they would like to check about. Live streaming is also a very good idea.